UGG debut "California dream"

Recently, the the UGG Australia2012 spring and summer new conference in the Central Academy of Fine Arts in Taipei, the "California dream" as the theme of the conference is UGG Australia in China, the first open show, launched in addition to snow boots clothing, footwear, with ornaments, bags and other series.

UGG Australia story from the United States Southern California beach, the scene is arranged to become a leisure beach, the new season the UGG hit on 1940s retro style with the retro mood, models with bright red lips, big wave of hair, tight and colorful clothing of the 1940s iconic symbol California dress appearance. Star Angela baby LUCIANNA printing strap wedge sandals with lace clairvoyant outfit, bringing a strong spring and summer flavor.

This conference, one size beach resort provides a complete solution, show the women's footwear, men's footwear, children series, accessories and bags series of five spring and summer new collection. UGG Australia parent company, Deckers Outdoor, vice president, Mike Cox, said that China is a strategic center of gravity of UGG Australia Asia marketing its brand allure is comfortable, suitable for wearing at the beach this season's clothing styles, including the focus on design details and functional coat, full of holiday charm, scarves and hats, etc., is also based on a "comfortable" starting point, very practical.

UGG burning, toe shoes, waiting for "tipping"

Look, is filled with the ubiquitous U-G G snow boots! The same at first glance under the shape of a little "eccentric" Yum the Bon the toe shoes for myself to open up another channel: gym, foot museum and bathing beach.

Today is filled with the ubiquitous UGG boots, been critical of harsh fashion known as the "most ugly" shoes, but set off one of the most irresistible pop culture worldwide in recent years. And this pair has successfully to fly fashionable Shang Diantang ugly shoes and was nominated for the 2011 Wealth contest top ten projects Yum Bon the toe shoes "more like a yet to be transformed" ugly duckling ". Similar origin, the same at first glance a little "odd" shape and feel comfortable wearing, let us reason to expect its market detonated.

  The shoe toe separating is also known as shoe.

UGG, rocs and other odd shape but often set off a wave of popular predecessors, the originator of the toe shoes also from abroad.

In 2005, an Italian footwear manufacturers V I bram first launched in Europe and the U.S. market a wear non-slip polyamide foot sets as the sole material and highly personalized to separate the five toes. Is different from most of toes separate shoes, toe shoes enhance the foot sensor receiver, making the wearer a more balanced and safe walking, running, or even climbing is seen as a new sports shoes category. But perhaps it is because it is in the shape too "deviant", V I bram been positioned in a fairly narrow niche "enthusiast" market.

Early 2007, when the Tao within the medical device industry is still found because of the chance V I bram the toe shoes and toe socks market earlier, and suddenly this look weird but distinctive new products a strong interest. When he discovered through follow-up more detailed market research, the country even a corporate R & D, production and sales of similar products, the "toe shoes" naturally became a significant business opportunities in his eyes not to be missed.

After nearly two years of the early R & D, Zhang Tao, not only completed production toe shoes must be the development of a variety of cutting, injection mold and separate toe shoe tree "from scratch", but also applied the toe shoe sutility model patents. He found better at marketing and sales for an old friend of Lee Dong Feng Liang, Si Bangte Footwear Co., Ltd., was established in Guangzhou began producing and selling its own brand "Yum Bon the toe shoes.

The current Si Bangte footwear, Managing Director, Mr Lee Dong told reporters the South, this appearance seems odd toe shoes make up is not easy. First, in addition to a molded rubber outsole outside the uppers and the uppers and soles of the connection must handmade greatly limits the plant's production capacity. To the size of the the Si Bangte nearly 1,000 square meters plant and more than 40 workers, for example, every day the most they can produce two or three hundred pairs of toe shoes.

Secondly, in order to ensure the wearer when barefoot, wearing comfortable, stitched toe vamp can not use ordinary bur to avoid leaving pin impact barefoot wearing comfort. Now, Si Bangte adopted special bur Lee Dong After several rounds of repeatedly finding and testing to determine down.

Lee Dong says with a laugh: "A few years ago, Zhang Tao, the decision would never have thought of which there are so many details of the obstacles in the development of toe shoes" and similar products in order to produce comparable with V I bram toe shoes, Lee,Zhang Feng three initial investment of nearly $ 5 million.

Wait for the "tipping point"

Despite the huge initial investment, but for the domestic market, toe shoes, after all, a fresh "stuff", you need a certain degree of market cultivation period.

Beginning in 2009, Si Bangte side by undertake foreign trade orders from the United States, Russia and other overseas markets to maintain the normal operation of the plant, on the other hand, to build domestic sales channels through distributors around the development.

Lee Dong south reporter, in his conception, Si Bangte positioning should be a brand owners and manufacturers of goods, marketing and sales will transfer to franchisees and distributors to develop a greater extent. Nationwide franchisees and dealers have opened nearly 40 Yum Bonthe shops, mainly in the second and third tier cities, the Si Bangte through the establishment of a unified image of the specialty stores, sales training and and franchisees, distributors, joint promotion to manage the "Yum Bonthe brand.

On the other hand, Mr Lee Dong also plans to open up a separate special channel from the beginning of 2012, for their own toe shoes, major gym foot museum, as well as bathing beach. In his view, these special sales channels will toe shoes early target audience gathered in the shoes wearing comfort requirements and higher spending power of potential consumers, a more targeted market cultivation. the particularity of these sales sites also better able to highlight where the characteristics of toe shoes and other sports shoes.

In overseas markets, Lee Dong also prepared to no longer wait passively for orders home network of distributors, franchisees will be further extended to Southeast Asia. After all, this region has a wide range of sandy beach, local market prospects for considerable popular location for domestic tourists travel abroad, but also help stimulate domestic toe shoes market awareness and sales prospects.

Lee Dong were happy, not only Google, co-founder Sergey Br in to attend Chrome O S-demonstration wearing this pair of very strange "toe shoes" in the November 20, 20092011 in the hit U.S. drama "crime Scene Investigation (C IS) also appear again the figure of a toe shoe.

However, "a pair of ugly shoes, what how to detonate" Perhaps, as Malcolm Gladwell, author of the "tipping point", said that we can only try to do your homework in any of the details of a micro manager. As for the tipping point when the arrival, we can only quietly wait.

New styles of 2012 UGG Australia for spring and summer

UGG Australia fashion footwear leading brand promise of comfort and fashion, the2012 spring and summer Fun retro, California. New conference theme "California dream" for the new 2012 spring and summer, Sheng invited all the super model interpretation of fashion, personality, optimism, passion California glamorous image, showing the audience a great California art style gluttonous Banquet more inviting new generation of Asian actors Angela baby (Yang Ying) went to the site.

UGG Australia story began in Southern California beach, from the United States, and gradually developed into a global fashion footwear beloved leading brand. The brand hopes to the 2012 spring and summer series to pay tribute to the 1940s with a special significance by the "California dream" put people back to California in the1940s, reliving the retro elegance, and recollections of the California-style fashion charm.

UGG Australia2012 spring and summer series of new inspiration from California in the 1940s, and continued the brand has always been comfortable and stylish genes, and on this basis will be a breakthrough of innovation and diversification implement in the end. Whole series of vividly expresses the hope and vitality of the "California Dream", a fresh new products bring visual enjoyment beyond imagination, as if to let people back to the unique charm of the 1940s California. The face of pure, bright red lips, big wavy blonde hair, blue eyes, dressed in tight and colorful clothing, which is of special significance to the 1940s, California symbols. Trend shuttle UGG spring and summer T Taiwan woman is like the beauty of fashion to go down just a screen, waving to and marched in California, the pace of jumping to the guests the perfect interpretation of the brand new season, "California Dream" series of new products. The conference demonstrated the women's shoes, men's footwear, children series, accessories and bags series of five spring and summer series.

Spring and summer women's footwear line the California theme interpretation of vividly colorful printing of the great holiday atmosphere and modern chic design details, filling or romantic or playful femininity, and conveyed the pursuit full of hope and vitality of the California dream. The retro-style men's footwear series, including casual canvas shoes, beach sandals and high-top athletic shoes of different styles, a wide choice of colors, is designed to provide confident, stable, comfortable and combines the functionality of the shoes, let the men suitable and decent wear options in each occasion, the glow of the dynamic of male charm. Full of endless playful children series this season to bring sports shoes designed specifically for children's underwear comfortable sandals, cute, stylish retro clogs, another pleasant surprise with playful prints and colorful classic shoes, but also covers more suitable for infants and young children wearing mini footwear, permeated with the California spirit and full of vitality and an optimistic and positive. Also introduce new clothing line, return to the beach wave, launched a series of comfortable wearing at the beach fashion style, whether it is a focus on design details and functional coat or scarf and a hat full of holiday charm, are the spring and summer beach or everyday play the best choice. Bag series also draw inspiration from the California beaches with dazzling colors and bright prints, each with a present ethnic and stylish atmosphere.

UGG clean summary of my own way:

UGG clean summary of my own way

1,UGG in general, left some dust, or someone stepped on a left. What is it, ash, then prepare a supermarkets have sold the fur brush on the shoe brush can be, do not wet brush brush, the effect was very good, you can words to the mall to buy a sand color, red shoe, and your shoes matches the color of the shoe, the dust dry brush after removal, feel what color, with sweet matches the color of the shoe in the dry brush up on the line, can rise to covering the role (this is the exclusive method Oh, a lot of snow boots are not aware of this, I personally tried, the effect is very good )

2, UGG is regular cleaning, wash my own boots when choice is now soap ( tide line, in the fragrant lemon ), vulture card detergency personally I think the effect is very good, the vulture card soap fully sparkling, then go boots on foam, and then hand in a surface of constant the rub, wash time intensity should be moderate, careful not to hurt the skin is good, don't forget there 's also rub, inside hairy hand rub can, if it isn't clean enough outside hand rub can use slightly soft brush to clean the brush clean outside, the final rinse the soap bubble it and then rinse off. Then, you can choose to use the spot of the softener is cleaning, washing the clothes softener, no damage to skin cleaning agent and cleaning, this is my personal summary of the nursing method, I think this can make boots fur is very soft also have fragrance, and does not harm the fur finally, must also be rinsed with water. Because boots is really gross, so try to avoid irritation of the washing powder what, clean, dry on the natural ventilation line, avoid sun exposure, do great harm to the skin

In 3, UGG airing method: boots boots upside down, bottom up control of dry, must be dry control (that is, water can be controlled out ), and of course the normal boot is soft not inverted, so to boot into a small wooden sticks, plays a supporting role, wooden sticks than boots edge, don't put the boots to hit the ground, and then against the wall dry control can. Should never be placed in the sun . " I say, can you understand

4, UGG do not use hot water wash, remember remember. Do not put in such as heating, local high temperature baking, must be placed in ventilated and dry place to dry naturally, also must remember remember.

UGG snow boots care method

UGG snow boots care method

Advantages: suede leather body thick and soft, surface color, fluffy, skin a natural, not about symmetry and uniformity, personalized taste is enjoying the

Care : 1, sponge direction lightly dust, mud, and then dry towel to imprinting can be wiped, can be the same color nursing scrub agent ( or shoe, 10 yuan a bottle, a lot of places to sell ). General nursing naturally, need not do.

If there are a lot of mud, use a soft brush ( brush fur that), lightly brush off the dust

If it is light shoes, can use the toothbrush tainted toothpaste, sticky water to brush

Dark playing the best shoe, ( because the dark water will fade) sent to the dry cleaning shop, they have a dry cleaning agent, cleaning, or give shoes beauty spot so the cost is relatively high, recommended himself to go to the supermarket to buy dry cleaner, according to instructions to take care of themselves

The whole thing is now a supermarket, dry cleaner also divides a lot of kinds, looking for him and skin ( suede ), cleaning agents.

It is best not to use water to clean, because the water will destroy the leather softness, but also cause yellowing, or fade!

Maintenance:

5815 / 5825 / 5854 ( MINI ) of these basic models for sole use of the end of the EVA about
2CM in thickness.. It rained a little when it leads to the rain splashed onto the surface of
a shoe. Since we bought the UGG for all Australian wool fur one. After much in touch with water
on surface effect. Especially now since the city air quality worse.. A lot of rain into " acid rain".
The surface effect will be greater. So. We should how to avoid or solve this problem?

A similar 5245, can choose the sole thickness to 3-5CM rubber outsole style. Such. Can effectively
prevent the rain splashed a vamp. You will have sufficient time to take shelter from the rain.

Two, even if accidentally splashed vamp. Take your time. After coming home, can put your shoes at
home in natural ventilation drying. Remember to not use the heating or electric heating shoes like
Bao high-temperature drying equipment. Otherwise, this is a very fast drying, can be dry after UGG,
we found many similar upper water patterns, how to deal with it away. This pair of UGG can be ruined,
because the tidal rapid heating causes diffuse inhomogeneous, and in the upper left to remove the
watermark. At that time. MM would not cry out. So UGG accidentally wet to dry naturally after.
Warm shoes can only be in the shoe itself is dry conditions using remember Oh!


Then, before you talk about UGG 's spring and autumn the 3 do not often wear time maintenance of
common sense. Because the UGG each style is very classic style. So, never out of date. Ha-ha.
A pair of really good UGG affinity in 3-5. It 's warm and comfort. As well as the wool quality
are not to have any change. Although, UGG propaganda is 25 degrees high temperature environment
 can be worn. But. I think, In the domestic but also a few Pro will in the spring and summer early
 autumn the seasons in Oh ~ ~ ~ ~ so to in the winter also can show you the beautiful UGG in the 3
season of the maintenance is very important Oh ~ ~
We do not say too professional. Those who are ordinary people can not do. I will tell you. Love clean
MM is very simple and can be done method ~ ~ a cold winter. Warm UGG also to accompany me to spend the
cold winter. In the spring time.

Pick a sunny weather. The UGG let him the sun for an hour the sun ( Note: because the spring sun is not
strong, the temperature is not too high. ) no more than an hour Oh ~ ~ this is mainly played a dewetting and
sterilizing effect.

If it is high to help styles put boots down sun shoes. Knock down some of the dust, get the indoor ventilation..
Dried 3-6 hours, this can let UGG fleece is restored to the natural state.

Then, with a soft bristle brush gently brush off the dust on the surface of. If there are stains brush away s
tubborn stains. You can use a special UGG leather brush. Brush away the stubborn stains. If still not get rid of.
You use the UGG professional cleaning agent ( recommended the use of imported lotion. Whether the cleaning effect
of cortex or maintenance will be better )

Surface cleaning, find a small wooden sticks ( not too big ) to tap the UGG surface. Then find the shoe drier
( white package ) on the boots tube, can make the boots tube to maintain long-term drying ( valid for 1 years .)

Take a special inflatable bag inflated into the boot tube ( not use paper or plastic bag packed ) to
finally put inside a shoe box. Don't put on the ground or on the outside, to avoid damp, put in the cabinet or
slightly higher where the best.

UGG snow boots dirty how to wash?

UGG snow boots dirty how to wash?
I buy authentic UGG, with UGG professional cleaning set yesterday, wash, found inside the cleaning agent with the ordinary washing liquid does not distinguish, steps are simple, is UGG wash jacket description of steps, write it down, you can refer to your MM wash snow shoes. Very clean, very effective, nor damaged cortex. 1, use cold water to wet shoe surface, preferably rub with a damp cloth, do not use the faucet flush directly. 2, cleaning agent ( or washing liquid. ) with 1: 1 add cold water dilution. Use a wet sponge to wipe the shoes surface dilution. This cleaning agent as long as the cleaning liquid can be used to dilute the concentration degree, according to their deployment. In 3, then shoes plug newspapers keep shoes, then rinse with cold water. This step will find a little fade, but never mind, it looks not to come out, be careful not to pour water shoes, shoes, hair is not wet water. Generally authentic is not permeable, one hundred or two hundred UGG water is also fine, dry does not affect the wear. 4, rinse clean bubble, in the shade ( dry shoes newspaper fortress, prevent deformation ), probably 1 days leather became dry, dry, with the brush gently brush surface in a direction, can be. The process is very simple, my shoes are sandy, so washed very clean, if it is dark, may want to wash clean, or there will be white. I personally feel that the shoes are either 1000 or 100, or, after all, not through the season to throw, so this method is very cheap UGG and practical. Have a look I washed the effect chart, wash the dry brush, clean the leather, the cortex underlying is not changed.

How to maintain UGG?

UGG actually above my long worm ... ... really a collapse. Is a small brown hard shell bug. A lot. A brush, over a period of time and come up

UGG boots
1, the general, then, UGG boots off some dust, ah, or shoe prints left foot stepped on by others what is gray, then prepare a supermarket have to sell the soft brush on a brush on the upper can, and do not brush wet to dry brush, the effect is very good if you can, to the mall to buy sand in color, maroon shoes, pink is the color of your shoes matched the shoe powder, dry brush to remove dust after Which color perception, and the use of fragrant pink shoes match the color in the dry brush up on the line, can play a role in cover (the effect is very, very good)

2, is the general cleaning, cleaning his boots when the choice is Diaopai soap (Tide also, the Tide has the fragrance of lemon flavor), Diaopai detergency I think a good effect, first Diaopai full foaming soap, and then go boots marked with foam, and then continue to rub his hand on the surface, when the intensity should be moderate washing, careful not to damage the leather is like, do not forget to rub the inside is plush, plush on the inside hand rub can, if that is not enough out of hand rub and then clean and can be a little soft shoe brush to brush out the clear clean, and finally with water to rinse the soap can be. And then, you can choose a good point softener cleaning, laundry is a good fabric softener used, such as fur for clothing and cleaning agent and then there is no harm to wash, this is my personal summary of nursing, I think this can UGG boots fur is very soft and also left fragrance, and does not harm fur, eventually must use clean water Oh. UGG boots are true because the hair, so try to avoid irritating detergent or something, clean, the well-ventilated place to dry naturally on the line, to avoid sun exposure, so much damage to the leather
    
3, the drying method: UGG boots upside down, soles upward control dry, it must be dry control (that can control the water out), of course, the boots are soft and can not normally live upside down, so we'll put in the boots into a small wooden sticks, played the role of support, wooden sticks to the side above the boots, do not touch 地 boots, and then Kaozai wall dry control on it. Do not avoid sun exposure on Oh. I wonder if I say, can understand.
    
4, remember not to use hot water, remember to remember. And do not place on the baking temperature such as heating, etc., must be placed in dry air dry naturally, also have to remember to remember.
    
  

First of all, UGG has a special spray for the UGG boots, waterproof, spray on the spray after a layer of boots will be like wearing raincoats, water points are generally not infringe upon the cortex. In addition, special attention to the following:

Do not use water soaked shoes

Do not use fabric softener

Do not dry shoes in any way

Do not sun exposure shoes

Do not dry


If not an accident, be sure to save the daily UGG follow these three rules:
1 can water on
(2) avoid the sun, especially in direct light
3. Should not be careful grease!

[Day care], UGG genuine or real leather soles are both from the very dirt, especially the soles, very easy to stick dust. If you go home daily, you can take the hair dryer (must be cold! Absolutely can not use hot air!) Purge it again on it, blowing a couple of months, the time not too long, two minutes is sufficient. Best support plate placed inside the shoes, not to replace the newspaper, was also very effective. Glossy paper is not a ah ~ ~ ~, the best general newspaper, you can also go to moisture and odor, ha ha, not filled, it can sustain a little like, leaving gaps. Put out plastic bags, not sealed, placed in dry shade.


[Water] if it is hit the water, it rains, should not wash with water! Do not wash with mud! Low sun exposure can not put more. Sure to cold dry with a hair dryer, blown dry. This process is completed sooner the better, the process of slowly whisk off the dust and mud on the shoes.Do not rub their hands or cloth, slowly whisk. After all thoroughly until dry, then rub clean coarse towel again, and then began to rub a little bit of rubber. Do not choose too hard rubber, it is very cheap with the kind of students are white, lightly rub even * What to squelch down the best out of rubber at the end. Part of each shoe with a pointed face, wiping a flat on the exchange, the strength to light, and feel the leather of first lines, rub in one direction. Finally, wipe the rubber tied to the sides and bottom of the shoe bottom, personal feeling is do not even water to clean the bottom, especially in the dirty, the more we wash more flowers. Big black block is indelible, the rapid dry cleaning have to be careful. [Oil] well this is really good trouble trouble, there is no particularly good way. Although professional cleaning agent can be washed off, but the feeling will fade, off a small piece of felt awkward. I have used a good way to feeling, is to use soap or soap powder (soap, washing powder detergent that is definitely not), played in the palm of the hand inside the bubble, and then use a small makeup brush, dipped in the bubble a little bit brush oil places, brush with a tissue after the bubble sucked. This trick of light-colored UGG still very appropriate, especially yellow, because the water point to quit soap painted the place that will change color or oxidation. But the feeling of soap powder, a place to stay will gradually yellow hair, pale unlikely to see out.
Dark, pale makeup I have used the water to take care of his girlfriend's shoes once, feeling can be, are used the paper to absorb, not to meet again with water. Soap powder with the whole adventure has been sown in the same shoes as gently scrub the ground again. But this method I am not respected, not insurance, then there will be even * do not know what changed. And decontamination of the effect is not strong, fade is not obvious, but still I feel has lost its original texture.


[Stain], this mode is used, indeed, feeling abnormal, dark, small area can, threw chunks of it directly. Or consider a set of the resurrection of the way, the use of specialized cleaning agents to wash it again twice, until the color becomes a strange, but finally even the date.


[Mao] did not even * in what the professional cleaner than it seems more obvious effect, although I do not like the taste of washing the hair becomes a little fall, but for cleanliness, fast and effective indeed obvious. Nothing less, oil and moisture is the biggest killer in hair, dust, secondary. There is a very cute way is to use Longmao of bath powder to wash, the effect is good, but after the best upside down with a hair dryer Chuichui, Shiver busy to twenty-three days wear. Because bath powder particles are very fine, hard to shake clean.
In fact, as long as usual attention to cover up the bag, personal hygiene care, inner hair dirty or difficult Baji. Although UGG is so comfortable, but still a cotton pad insoles thin bar, socks to wear it, the most outer hair often blow it.


[Worn] the attention of the stomach is like a nest to sit as president of wrinkles. I personally do not like to wear UGG folded up inside the exposed hair. It does not seem very generous worn, probably only Asian woman like that. If you have folded up the habit of wearing the best boots in the home to turn back the original look to place, because the toes when walking off India and parts of India is the most obvious UGG off signs of aging, the two parts of the plot easy to dust, often have to hold up to discharge, pay special attention to maintenance of it.